Do I need to invest in print advertising when marketing my property?
With the growth of digital media these days a lot of people are sort of moving away from newspapers. But then you’ve got to understand, newspapers attract a different style of buyer. Local people are always looking through the newspapers, admiring the properties, perhaps aspiring to one day live in one of these homes. And you might actually grab the attention of someone who hasn’t been actively looking in the marketplace, they haven’t done as much research, and perhaps might be more likely to emotionally purchase your property. That is why you need to be in a local newspaper.