DiJones invests in digital content as MarTech focus continues
DiJones has expanded its marketing team with the appointment of a dedicated digital content marketing manager, multiple award-winning digital marketer, Sarah Lefebvre.
“As digital marketing continues to evolve in hand with consumers digital adoption and usage, content marketing is fundamental to any digital strategy,” DiJones Head of Brand and Marketing, Grant Gordon said.
“In the newly created role, Sarah will be charged with managing our digital content, ranging from our website right through to digital and performance channels.”
Most recently recognised by REB as the Marketing Professional of the Year 2021, Sarah has led the digital content strategy for two of Australia’s largest real estate brands and has also worked with local real estate offices to help agents build their online presence and drive tangible business results lead generation.
Mr Gordon said Sarah will ensure the DiJones content strategy is engaging and impactful.
“By ensuring DiJones content strategy and production is engaging and impactful, we build trust and connect with our clients, while also driving more business to our team via the generation of leads,” Mr Gordon.
Sarah Lefebvre said she was aware of the DiJones story and believes in what the brand stands for.
“I love the energy and passion of the leadership team,” she said. “We all want to take DiJones as far as we can, and we have an opportunity to make a bigger impact for offices and agents with our digital content strategy.
Ms Lefebvre said having a strong online presence creates awareness and means that people can find you when they need your help with their property needs.
“Homeowners have already viewed your website, read your blog, and researched your social media. They have searched for your results and checked out your reviews so by the time they invite you in for an appraisal they pretty much know who they are going to choose to sell or manage their home.
“Producing high quality and valuable content regularly across the key channels your vendors are searching on, provides top of mind awareness and relevancy, plus a higher possibility of being invited in,” Ms Lefebvre said.