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Who we are

At DiJones, we know the key is finding what drives you. Understanding your purpose. Seeing eye-to-eye so we see more of your vision, more of that thing that means more to you than anybody else. And the feeling of living it makes you feel like you.

Whether it’s the confidence you get from advice that creates more wealth, The freedom when more potential is realised in your property, Peace of mind when you’ve got more independence to live your life how you want, Or safety and security in finding a place to make more of your next chapter.

There’s more to your story. That’s why we give you the power to make the right decision today.

Diane Jones Eastern Suburbs Paddington Garden
DiJones Woolahra real estate original store founded by Di Jones

Our founder

From humble beginnings Di Jones changed the face of real estate and inspired a new generation of real estate service. Tenacious and determined, Di Jones was a trailblazer, who recognised the role that women play in the decision making during the sale and purchase of a home and vowed to give them the attention they deserved.

Growing up in Botany, Diane Lenore Walker, left school at 16, and attended secretarial college. Her first job, working in a funeral home, gave her the funds to travel to Europe and on her return home Di celebrated a love of France that inspired her for her whole life.

At a party in Bellevue Hill, Di met Bill Jones, a hotelier and successful auctioneer. They married and Di turned her focus to raising a family. This changed after their second child Matthew, was born with brain damage. Di returned to work to support their decision to send him to the Rudolf Steiner special school Warrah.

Di and Bill purchased a Raine & Horne franchise in Glebe in 1980 and Di commenced her career in real estate. Their approach was to hit the pavement and door knock and Di was soon recognised as a formidable sales person. A year later Di began her career in the Eastern Suburbs, in the fiercely competitive Woollahra/Paddington area when they took over Raine & Horne in Woollahra.

They then purchased Richardson & Wrench Woollahra which became one of the top 5 performers in the national network the entire eight years Di and Bill owned the office. Di was consistently named in the Top 2 in the network for sales performance and her reputation grew as someone who listed the 'best' properties in the area and achieved top prices for them, with a clearance rate at auction close to 100 percent.

In 1989 Di and Bill sold the Richardson & Wrench Woollahra office and Di remained as a sales consultant in the business.

Still feeling dissatisfied by corporate structures, Di Jones Real Estate was opened in 1992.

Our history

Di Jones created the brand based around marketing, styling and the customer. She opened the agency not with the desire to be the biggest, she wanted to be the most effective and caring.

With the launch of her own brand Di was given the freedom to make her mark. Never before had photographic imagery been used to such a large extent and she staged homes for sale with lamps and books. The traditional use of large volumes of text and description were replaced with colour photos and full-page advertising presented properties at a premium. Di Jones created her own magazine to highlight her properties for sale in a way that had never been seen before and repeat business saw her thrive.

Her signature French Blue made the brand stand out from the crowd and a feminine touch was welcomed by the market. She was the first to create signboards and the first to use colour in diagrams, such as floorplans.

A forward thinker, from as early as 1998, Di embraced the use of the internet and shortly after virtual tours were an addition to every property marketed by the agency. Broadcast live on the internet, Di Jones was able to attract overseas buyers who could easily and effectively participate in the auction process. She partnered with the best suppliers and looked outside the real estate profession to give a level of service that had never been seen before in the industry.

A true trailblazer, Di Jones would go the extra mile for her clients and not only paved the way for a generation of female real estate agents, but she also set the trend for the entire industry.

1992 – brand launch with the opening of the Woollahra office with an all female team

1998 – Balmain office opens, dijones.com.au first website launches

1999 - Nicolson Street Public School students take part in the first DiJones Real Estate Art Competition

1999 - first to offer virtual walk-throughs of all its listed properties and sells properties using the internet as the first point of contact

2000 - ‘The Church’ Double Bay auction room and Double Bay office open

2002 – Mosman Office opens

2007 - Bondi Junction and Bronte offices open

2009 –The Matthew Jones Foundation established in honour of Matthew Jones who passed away in 2008

2014 – DiJones Woollahra moves to Queens Court as the brand looks to expand. Di Jones becomes a brand ambassador

2015 – Starts selling property in the Southern Highlands of NSW

2016 – Wahroonga office opens

2017 – Southern Highlands office opens and Beecroft and Thornleigh offices merge into one Northern Suburbs office at Beecroft Post office

2018 – Queens Court office moves to current office in Paddington

2018 - Di Jones passed away on 23 June 2018 at the age of 74

2019 – Lower North Shore operations begin

2020 – Mid north shore, Willoughby and Pittwater operations begin

2021 – DiJones launches conversational AI, allowing 24/7 access to property information

2021 – Central Coast offices open in Avoca, Terrigal and Erina plus Illawarra and Woollahra office opens

Our leadership team