DiJones Real Estate invests in neuroscience and mindset training as the key to navigating a changing market
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DiJones Real Estate has delivered a company-wide performance and mindset program to its sales and property management network, bringing internationally recognised neuro-performance scientist Dr Kristy Goodwin to its Velocity training series alongside a bespoke internal session focused on market mastery, resilience and adaptability.
The initiative comes at a deliberate moment for the property industry. Sydney auction clearance rates have stabilised in the mid-50% range, supply remains above five-year averages and buyer confidence continues to be shaped by affordability pressures and borrowing conditions.
Rather than responding with a purely tactical sales approach, DiJones CEO Dean Mackie said the business made a conscious decision to invest in the long-term performance and resilience of its people.
“When markets tighten, most agencies tell their people to work harder. We asked a different question: are our people equipped to perform sustainably?” Mackie said.
“In uncertain markets, clients don’t just need information. They need calm, focused professionals capable of helping them make confident decisions.”
More than 140 team members participated in the program through DiJones University’s Velocity platform, which explored the relationship between mindset, focus, stress, behavioural performance and client outcomes in high-pressure environments.
The Science Behind the Decision
Dr Kristy Goodwin, whose PhD examined the impact of digital technologies on performance and wellbeing, delivered a keynote grounded in neuroscience and human behaviour.
Her session focused on the reality that many professionals are operating in constant states of distraction, cognitive overload and stress, conditions that directly impact decision making, communication and performance.
Practical strategies were introduced across three key pillars: stress tolerance, focus and recovery, with an emphasis on sustainable micro-habits and behavioural change.
“Stress tolerance is not a personality trait. It is a trainable skill,” said Dr Goodwin.
“Small, consistent changes compound over time. The professionals who embed even one or two sustainable habits now will perform differently by the end of winter.”
The Internal Case: Performing Through the Cycle
Alongside Dr Goodwin’s keynote, DiJones delivered an internal session titled The Mastery of the Pivot, focused on how high-performing agents navigate changing market cycles without falling into reactive or fear-driven behaviour.
The session explored buyer psychology, market sentiment, resilience and adaptability, while encouraging agents to move from a transactional mindset to a more advisory-led approach.
“We know markets move in cycles,” Mackie said.
“Every major disruption creates uncertainty, but none have permanently changed the long-term fundamentals of property. The opportunity comes from staying focused, adaptable and committed to the craft while others retreat.”
A structured 90-day framework was introduced to the network, designed to support consistency across prospecting, vendor communication, buyer engagement, data-led decision making and mindset practices during the current market cycle.
Supporting Teams in a High-Pressure Information Environment
The program also extended to DiJones’ Investment Management division, which oversees a portfolio of more than 6,000 investors across NSW.
Head of Investment Management Pamela Styling addressed the growing complexity facing property management professionals as they navigate legislative change, evolving investor sentiment and increasing information load across the sector.
“Our teams are operating in an environment where legislation, market conditions and client expectations are shifting constantly,” Styling said.
“We invested not just in knowledge, but in the mental frameworks required to carry that responsibility sustainably. Because a fatigued, overwhelmed advisor cannot provide the level of guidance clients deserve.”
The session focused on helping teams maintain clarity, resilience and confidence while supporting investors through increasingly complex financial and property decisions.
A Broader Investment in Professional Development
DiJones says the initiative reflects a broader evolution occurring across the industry, where clients increasingly seek trusted advisers capable of providing clarity, confidence and strategic guidance through uncertainty.
At the centre of that approach is DiJones University - the company’s training, education and leadership platform, which was nationally recognised at the 2026 REB Awards for its industry-leading approach to professional development.
The program is purpose-built around the belief that better supported, better trained and more adaptable agents create better outcomes for clients.
“The agents who continue to learn, adapt and stay committed to improvement during difficult markets are the ones who ultimately create the best outcomes for clients,” Mackie said.
“That capability doesn’t happen by accident - it’s trained.”
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