DiJones’ Tim Fraser Sets New Wahroonga Record Just One Week After It Was Reset

Prestige market momentum continues as Tim Fraser from DiJones reclaims the record only a week after it was broken. After previously setting the Wahroonga suburb record at $14.5 million with the sale of 33 Water Street in 2022, DiJones Prestige Specialist Tim Fraser has once again raised the benchmark - selling 21 Ada Avenue, Wahroonga, for a new suburb record well in excess of last week’s $18.5 million sale. DiJones has reaffirmed its position as a market leader in Sydney’s prestige real estate sector with this latest achievement, underscoring its strength across the Upper North Shore’s luxury property market. The tri-level estate, reimagined to a world-class standard, was sold after just 34 days on the market. The campaign drew multiple qualified parties and resulted in a competitive negotiation process that ultimately delivered the record-breaking result. “This was the first time in my career we’ve seen multiple parties ready to transact in the $15-$30 million range on the Upper North Shore - all motivated to secure their next aspirational home,” said Fraser. His campaign strategy focused on qualified engagement and selective exposure, never quoting a price to allow the property’s true market value to emerge through competition. “This home represents the pinnacle of design and craftsmanship - every element, from the Michelin-grade Valcucine kitchen to the 25-metre infinity pool, was meticulously curated,” said Fraser. “We knew from the outset that this property would capture national and international attention. What surprised even us was the speed and strength of demand - buyers at this level are decisive, informed, and ready to act when quality presents itself.” The sale surpasses the previous record set only a week earlier by a competing agency, further cementing DiJones’ growing dominance across Sydney’s prestige property landscape. “This achievement isn’t about chasing records - it’s about redefining what’s possible for our clients,” said Fraser. “Prestige buyers today expect more than a sale; they expect a seamless experience, world-class marketing, and genuine local expertise. That’s where we excel.” DiJones CEO Dean Mackie said the result reflects the brand’s deep-rooted connection to Sydney’s prestige marketplace and its innovative approach to marketing and technology. “Our prestige division has seen extraordinary growth because we combine data, storytelling, and personal service at scale,” Mackie said. “This sale speaks to the calibre of talent within our network and the trust our clients place in us to deliver beyond expectations.” Fraser added that buyer demand across the Upper North Shore remains strong. “We still have qualified buyers actively seeking homes of this calibre - from long-term Wahroonga residents looking to upsize locally to international families drawn to the area’s schools and lifestyle.” “With this latest benchmark, DiJones continues to expand its footprint as the go-to agency for Sydney’s most significant transactions - a brand where ambition meets excellence, and record results are simply the by-product of doing things differently.” He added: “We’ve long seen these levels of transactions across the eastern suburbs and lower north shore - and now, the prestige spotlight has truly shifted to the Upper North Shore region.”