DiJones doubles down on the future of sales with new Head of Sales Innovation

DiJones doubles down on the future of sales with new Head of Sales Innovation

Jun 5, 2023 | by DiJones

DiJones has appointed former REA executive Darryn McRae as Head of Sales Innovation in a move that sees the brand place a strong focus on delivering what the modern sales function requires. 

“We are operating in a very different and ever evolving world to what the current sales processes and tools cater for,” DiJones CEO Dean Mackie said. “In order to not only grow the agency and serve our clients, Darryn will take a refreshed approach to the real estate sales process. 

“He will also partner with all other functions within our business to ensure sales innovation becomes and remains a strategic imperative. This appointment also reinforces our ongoing commitment to investing in our people, data and technology and ensuring a return on investment for us and a better experience for our clients.” 

Mr Mackie said Darryn’s primary focus will be to implement the right sales processes and enable our sales teams to understand and utilise technology for the advantage of our all that it serves. 

“Additionally, Darryn will lead recruitment and coaching of our sales team, fostering a culture of innovation and equipping them with the necessary tools to achieve optimal outcomes.” 

Darryn McRae said his passion lies with building high performance teams based on a healthy culture of innovation, creativity and curiosity and joining DiJones represented a unique opportunity. 

“After meeting with the DiJones executive team I was impressed by the cultural environment they have created and their vision for the future where they are focussing on combining a healthy sales channel with investing heavily in the projects that deliver long term benefits for the business, agents and our clients.

“I have a keen interest in the possibilities of our data and technology and how it can improve our lives and place equal importance on unrivalled customer experience and quality relationships on all levels which aligns well with the values DiJones champions.” 

Mr McRae believes his expertise in keeping up with industry trends and leading teams through sales transformations will be invaluable to DiJones. 

“My strong background in the advertising and account management side of the real estate industry sets me apart and positions us well to drive growth and deliver exceptional customer experiences.” 

“I have 20 years in the digital sales and management space, keeping up to date with trends and developments whilst leading teams and customers through transformation and can’t wait to see what we can achieve at DiJones,” he concluded. 

DiJones was established in 1992 and operates market leading offices on Sydney’s Upper North Shore, Northern Suburbs, Lower North Shore, Eastern Suburbs and Sutherland Shire as well as the Central Coast, Southern Highlands, Wollongong. 

For further information contact Helen Hull at media@helprmedia.com.au or on 0419 642 961.